13: Fundraising, Social Media PR

Our team also made sure that our journey is shared to a broader audience, both within and outside Korea. To make sure our goal of showcasing Korea’s potential within the motorsports industry is achieved, we posted all of our contents in both English and Korean. As we wanted to blend tradition with speed, we also posted about Korea’s traditions and national days so we could share our story to a wider audience.

Also conducting fundraising events, we sold handmade cookies within our school to connect with students who may not be interested in formula one in a more friendly, casual way. By these fundraising events and giveaways in our social media account, our journey was able to be heard by such diverse audience.